Transformation of 3t Model towards the Comparison of Creative Centres within the European Union

This paper presents a new paradigm called “Creative Economics”. The globalization boom and development of new information and communication technologies (ICT) caused modifications in many human action activities and business implementation in recent years. In developed countries creativity and knowledge have become one of the main prerequisites for economic growth and maintaining of competitiveness. This paper responds to these changes and together with use of New creative index analyses creative potential in selected countries of the European Union (Germany, Spain, the Netherland, Sweden, Finland, Estonia, Luxembourg) and their regional locations (89 cities). As a result the basic premise is confirmed, the creative ratio responds to economical performance of the region. In the paper the structure of New creative index is shown (32 indicators), the results of the index are illustrated by transparent graphical demonstrations. The construction of New Creative Index itself looks to be based on Florida 3T model for the first sight, but the content of 3T is composed from different indexes. The use of new indexes in wider representation eliminates some shortcomings which unable to apply the Florida creative index to countries in EU or the smaller territorial units. The regions with high creative potential are found in Germany and big cities of Sweden and Finland. On the other hand the regions with low creative potential are found predominantly in Spain, which is followed by the Netherland. Closer view on Spanish regions verified that touristic location is not sufficient for formation of creative centers.