A Suggestion about Potentialities for the SWOT Analysis’s Development Concerning Threats

Emphasizing merits of the SWOT analysis, its insufficient methodical provision, as its main disadvantage, is diagnosed in the introduction of the article. The conclusion is drawn that this disadvantage of the SWOT analysis characterizes the analysis of threats in the extreme. The authors of the article are aimed at suggesting a new managerial instrument that to support this problem solving. It is speaking of instrument, called license board, by which implementation of the threats identification, threats measurement and counteraction to threats to be realized. The article is illustrated by examples from the approbation accomplished for the University of National andWorld Economy in the city of Sofia.Key aspects of both elaboration and implementation of the new instrument, worked out by the authors, are presented in the essential parts of the article. An original approach to the threats identification is offered, by viewing threats as products of actions and inactions of various, internal and/or external to the organization, parties concerned in their capacity of licensing institutions. By presenting empirical results of their implementation, the instruments of measuring and evaluating of threats are substantiated, provided threats evolve from the aggression degree of licensing institutions. The aggression is viewed as a result of the license infringement, where the license isissued from licensing institutions to the organizations and it covers organizations critical indicators and their critical values. The instruments of the consecutive measuring and evaluating of various managerial decisions about limitation of the threats to the organizations are substantiated further in the article. The empirical results of the instruments implementation are presented also.In the article conclusion the authors’ fundamental conclusions are suggested about contributions of the managerial instrument, elaborated by them (the authors), to the potentialities for development of both classical SWOT analysis and extended one.