Společenská odpovědnost v lázeňství: shody či rozdíly? (komparativní studie českého a japonského prostředí)

The starting point of this article is the comparison of selected aspects of Czech and Japanese spa industries, especially the historical roots, the legislative framework, the development of number of spas in recent decades and the concept of traditional Czech a Japanese Spa Industry. The spa industry gains the importance in the context of changing lifestyles, development so- -called health tourism and finally with a dynamically increasing rate of population aging. Using of geothermal or mineral springs for therapeutic purposes is possible to see today in the territory of the present Czech Republic since 12th century. Approximately from the same time references to monitored Japanese onsen are available. Classification criteria for spas and onsen are very similar. a certain (but not identical) legal form exists of these spas. Specifics of spas in the Czech Republic and traditional spa in Japan show a strong linking to the aspects preferred within promoting corporate social responsibility (CSR). A survey that was made was focused on i) identifying way of the perception of various aspects of CSR in the spa / onsen, ii) identifying way of the perception of various aspects of CSR by the public authority („government“) in the spa resort, iii) comparing the level of conformity of both types of groups in the Czech Republic, and iv) comparing the results of the survey of Czech spas, Czech spa resorts and Japanese onsen in order to identify conformity and differences in the groups. Results show that there are differences in the level of overall perception of aspects of CSR in the Czech Republic and in Japan, differences from the point of view of ordinal perception of various areas and from the point of understanding of the strengths and weaknesses in appraisal of chosen detailed factors. On the other hand, there are certain elements of conformity or partial conformity of perception of various areas and factors of CSR in two such distant countries such as Japan and the Czech Republic, especially in the sector, that has the same natural and medical basis but a different cultural background and realistic method of operation.