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Podnikatelská, obchodní a marketingová filosofie Tomáše Bati
Business Administration and Management
Podnikatelská, obchodní a marketingová filosofie Tomáše Bati
Name and surname of author:
Alois Glogar
Year:
2001
Issue:
1
Keywords:
podnikatelská a obchodní filosofie, marketing, etika v obchodě a v životě
DOI (& full text):
Anotation:
The article demonstrates an internal consistency of opiniens of the establisher of the world vide concern and his contribution to modern marketing thinking and management. His sentences on business and enterprices ethics are up-to date.
The article demonstrates an internal consistency of opiniens of the establisher of the world vide concern and his contribution to modern marketing thinking and management. His sentences on business and enterprices ethics are up-to date.
Section:
Business Administration and Management
Economics and Management
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