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O inovacích - část IV.
Business Administration and Management
O inovacích - část IV.
Name and surname of author:
Jaroslav Mozga
Year:
2001
Issue:
2
Keywords:
inovace, nový produkt, inovační strategie
DOI (& full text):
Anotation:
The purpose of this article is to inform briefly about innovation as the source of the competitive advantage of the firm. The article is divided into four parts. First describes innovations generally, second deals with influences on new product, third deals with strategy of innovations and fourth is dedicated to very important phase in product planning process - opportunity and idea seeking.
The purpose of this article is to inform briefly about innovation as the source of the competitive advantage of the firm. The article is divided into four parts. First describes innovations generally, second deals with influences on new product, third deals with strategy of innovations and fourth is dedicated to very important phase in product planning process - opportunity and idea seeking.
Section:
Business Administration and Management
Economics and Management
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