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Thomas Bata's Entrepreneurial, Business and Marketing Philosophies
Business Administration and Management
Thomas Bata's Entrepreneurial, Business and Marketing Philosophies
Name and surname of author:
Alois Glogar
Year:
2002
DOI (& full text):
Anotation:
The Entrepreneurial, Business and Marketing Philosophies of Thomas Bata.The article demonstrates the internal consistency of opinions of the establisher of the world wide Bata Concern and his contribution to modern Marketing's thinking and management. His statements on business and enterprise ethics are still topical.
The Entrepreneurial, Business and Marketing Philosophies of Thomas Bata.The article demonstrates the internal consistency of opinions of the establisher of the world wide Bata Concern and his contribution to modern Marketing's thinking and management. His statements on business and enterprise ethics are still topical.
Section:
Business Administration and Management
Economics and Management
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The journal is licensed under CC BY 4.0
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Wolters Kluwer ČR, a. s.
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130 00 Praha 3
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