Úskalí marketingové internetové komunikace

Czech companies connected to the internet are in number on standard level of developed countries, and, in number of company web sites, they are even above the average. Howerer, the qualitative situation on Czech company web sites is not the same. During the following years, the internet probably will not be used as the key advertisement medium for products which have the largest target audience. Howerer, the use of internet as the additional media will be rapidly increasing.