Marketingová strategie malé a velké firmy

Abstract: Marketing Strategy of Small and Big Firm Through the difference between small and big firms and recognition of situation, where it is realized, paper investigates the grade and strategy of small firms in present conditions. The paper investigates the theoretical essence by the scientific discipline The Theory of Firm. It judges the connection to the real environs by the circumstances of firm in difficult trade economy on the break of 20th and 21st century. It adjudicates the correlation between theory and practice by using the adequate period in theory firm - marketing theory of firm.