Český obchod na cestě do Evropy

Czech Trade on the Way to Europe Position of stores in the Czech market is stabilizing. In terms of turnover stability, Makro Cash & Carry is number one. Then Ahold (Hypernova a Albert) finished in the second and Rewe (Billa and Penny Market) in the third place. Growth of hypermarkets has slacken. 30 % of all households, do shopping in hypermarkets, one fifth in supermarkets, 22 percent in self-service shops and 18 percent in discount stores. In spite of the fact that hypermarkets are popular in larger towns /over 20 000 inhabitants/, in Prague, supermarkets prevail hypermarkets. Almost two thirds of all households drive to shops. Low prices and wide range of goods make shopping in discount stores much more interesting and appealing. Czech trade, as a potential memeber of EU, should take advantage of current EU members, their knowledge and experience. Growth of competition forces Czech trade to utilize new technologies and sophisticated marketing strategies. Cooperation between trade and production will be quite essential.