INFLUENCE OF SECURITY AND TRUST ON ELECTRONIC BANKING ADOPTION IN SLOVAKIA

Finance

Name and surname of author:

Martin Vejačka, Tomáš Štofa

Year:

2017

Volume:

20

Issue:

4

Keywords:

Trust, security, technology acceptance model, electronic banking, internet banking, mobile banking

JEL clasification:

G29 - Financial Institutions and Services: Other, L86 - Information and Internet Services - Computer Software

DOI (& full text):

https://dx.doi.org/10.15240/tul/001/2017-4-010

Anotation:

Dynamical development of information and communication technologies has been one of the major factors of economic growth in recent decades. Electronic commerce allowed selling and buying of products or services to many times larger number of customers than ever before. Electronic banking as a part of electronic commerce is nowadays very important distribution channel for banking services. With the intense development of information and communication technologies also several forms of electronic banking arose and also vanished. Especially mobile banking recorded turbulent development in recent decades. Mobile banking in smart devices together with internet banking are now the main forms asserting in the electronic banking market. Competition among banks in the ﬁeld of electronic banking pushes them to improve their electronic banking services to sustain or increase their market share. The important issue is trust of bank customers in the form of electronic banking used. Banks’ customers also sensitively perceive security of electronic banking forms used by them. In this article, we mainly investigated the inﬂuence of security and trust on electronic banking adoption. Research model based on technology acceptance model was developed and research hypotheses based on this research model were constructed. Data for hypotheses veriﬁcation was gathered by online survey with 211 answering respondents. The inﬂuence of perceived security, trust, attitude toward using and behavioral intention to use electronic banking in Slovakia was examined using factor analysis. The results reveal that all factors investigated have statistically signiﬁcant direct and indirect effects on electronic banking adoption by users on the Slovak retail banking market.

Dynamical development of information and communication technologies has been one of the major factors of economic growth in recent decades. Electronic commerce allowed selling and buying of products or services to many times larger number of customers than ever before. Electronic banking as a part of electronic commerce is nowadays very important distribution channel for banking services. With the intense development of information and communication technologies also several forms of electronic banking arose and also vanished. Especially mobile banking recorded turbulent development in recent decades. Mobile banking in smart devices together with internet banking are now the main forms asserting in the electronic banking market. Competition among banks in the ﬁeld of electronic banking pushes them to improve their electronic banking services to sustain or increase their market share. The important issue is trust of bank customers in the form of electronic banking used. Banks’ customers also sensitively perceive security of electronic banking forms used by them.
In this article, we mainly investigated the inﬂuence of security and trust on electronic banking adoption. Research model based on technology acceptance model was developed and research hypotheses based on this research model were constructed. Data for hypotheses veriﬁcation was gathered by online survey with 211 answering respondents. The inﬂuence of perceived security, trust, attitude toward using and behavioral intention to use electronic banking in Slovakia was examined using factor analysis. The results reveal that all factors investigated have statistically signiﬁcant direct and indirect effects on electronic banking adoption by users on the Slovak retail banking market.

Section:

Finance