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OPTIMIZATION OF MEDIA PLANNING VARIABLES FOR TELEVISION BASED ON THE ADVERTISER’S INDUSTRY

Pedro Reinares-Lara, Josefa D. Martín-Santana, Eva Reinares-Lara

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CHANGE EQUATION EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SOUTH-EAST EUROPE

Mladen Čudanov, Vesna Tornjanski, Ondrej Jaško

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FOOD PRICES, TAXES, AND OBESITY IN CANADA AND ITS IMPLICATIONS FOR FOOD TAXATION

Stephen J. Clark, Ludwig O. Dittrich, Stephen M. Law, Dana Stará, Miroslav Barták

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COLLABORATION FOR INNOVATION IN SMALL CEE COUNTRIES

Viktor Prokop, Jan Stejskal, Oto Hudec

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AN EXPANDED CONCEPTUALIZATION OF “SMART” CITIES: ADDING VALUE WITH FUZZY COGNITIVE MAPS

Bárbara P. Miguel, Fernando A. F. Ferreira, Audrius Banaitis, Nerija Banaitienė, Ieva Meidutė-Kavaliauskienė, Pedro F. Falcão

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POLICIES TO PROMOTE CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ASSESSMENT OF CSR IMPACTS

Jintao Lu, Licheng Ren, Wenfang Lin, Yifan He, Justas Streimikis

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